QMS engaged r+m to prepare a landscape and visual impact assessment of the proposed digital conversion of the existing static billboard in downtown Auckland.

The billboard is located at the intersection of Customs and Queen Streets on the western façade of the Mercure Hotel building.

r+m's assessment described the landscape and visual effects likely to arise from the proposal and assessed those effects against the statutory documents of the Auckland Council. The conversion consent was granted.

This project is one of a number undertaken by r+m across New Zealand for QMS. r+m's ability to prepare accurate visual modelling was critical to resource consent applications. This includes video simulations that depict existing and proposed day and night signage, specifically rendering the main viewpoints.